Connecting with Customers

In reading my colleague Barry Moltz' post Don't Pick All My Brains, it caused me to squirm - because of the description of the phrase -- and then to want to rant a...

Robert Bloom argues that buyers are now in control--and offers advice on how to get them to prefer your products and services

The Teeny Tiny Farm grew its business with MerchantCircle.

Lenovo's M90z Touchscreen is worth a look for local small retailers looking to add a desktop to their store footprint to increase customer interaction.

Many small business owners are looking to SaaS (Software as a Service) or Cloud applications to help them save money and get more done.

Many have attempted to shy away from the rage around social media, but in today’s market for business owners, it’s not two words you’d be wise to avoid. Social media, like FaceBook and...

Who loves your products? What causes do you support? Emphasize these positives in your email newsletter campaigns to better burnish your brand.

More and more sellers are seeking to do 'personal branding.' Should you support them or try to limit the practice?...

If your organization must ask your sales force to engage in tasks outside their core area, be sure you back them up with the necessary training and other resources.

Before you consider abandoning a strategy that appears to be ineffective, consider asking the following questions.

On Tuesday October 26th, the Wall Street Journal published an article I think most forty and fifty year-olds would agree with. “Ghosts aren’t nearly as frightening as these characters,” the title read. The...

A walk down main street to see what's happening with local businesses.

Navigating the mine field of fatal mistakes you can make with your website goes beyond coding, SEO, and neglect. Here are three copywriting mistakes you should avoid if you want your lead generation...

Here is a BIG list of lists of Awesome Small Business Applications and Tools. A couple of these are not mine, but they were too good to pass up.

Those who fail to master the skill will find that selling without metaphors and analogies is like trying to race a Ferrari without gas.

Social Media Monitoring with Alterian SM2.

SocialMention, CoTweet, and Google Real Time are tools that PostcardMania.com uses in its social media efforts. Get some ideas here.

The Cheezburger Network uses HootSuite to manage its sites and social media activity. 1700% growth in 18 months isn't bad.

Small Business Lists on Twitter. 22 Lists. 3,000 Experts. Worth a serious look.