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The Miami Herald Business Book Review Column.

By Richard Pachter, The Miami Herald Knight Ridder/Tribune Business News

Aug. 25--YOUR MARKETING SUCKS. Mark Stevens. Crown Business. 224 pages. $24.

Used to be that the term "sucks" was not used in polite company, and then usually not by anyone above the age of 15. But, let's face it, as social discourse turns more collo...uial, it's not uncommon for "sucks" to be part of everyday parlance.

Author and marketing consultant Mark Stevens calls his new book Your Marketing Sucks, demonstrating that the word still possesses shock value --

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