Managing the Sales Function.

Selling via Brokers, Sales Personnel... or On Your Own

In the previous four articles we discussed several cost-effective sales and marketing techniques and strategies that can be used in small- to medium-volume building companies. Continuing with this theme, our focus this time is to identify three options for handling sales, and to outline opportunities for enhancing future sales by taking care of the customer after the sale.

There are three basic selling approaches that you, the builder, can consider. First, you can sell the homes yourself. Second, you can