Banks, insurers feel their way to new benefit roles.(Brief Article)

In the wake of the Gramm-Leach-Bliley Act, which repealed a law prohibiting financial institutions from selling insurance, banks have been racing to dig into the insurance market.

And yet, despite the recent rash of insurance company purchases by financial institutions, bank and insurance executives are still wrestling with marketing and sales strategies to take advantage of new integrated products and lines of insurance coverage.

After these products are introduced, experts say, banks will be making even more of an inroad into the employee benefits distribut