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Seminar marketing: Frank Maselli's book contains everything you need to know to get started...

By Good, Bill
Publication: Research
Date: Tuesday, February 1 2005

Frank Maselli has saved me several hundred hours of hard work.

[ILLUSTRATION OMITTED]

Since starting in this industry in 1978, I have probably given 2,000 seminars. I have coached thousands of financial advisors through literally tens of thousands of seminars.

I know what works. I know what does not work. I know how to de-bug a failing seminar.

For some time, I have been thinking that maybe I should write up what I know. Unfortunately, it would have to be a book. Even a series of articles would not do justice to seminar marketing, certa

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