Small Business Resources, Business Advice and Forms from AllBusiness.com

Driving home a business deal on the green: Golf can be good for the bottom line, says expert.

By Boone, Rolf
Publication: Everett Business Journal
Date: Monday, April 1 2002

Bill Storer likes to think of golf as a six-hour sales call.

Storer, a former sales executive with AT&T and Lucent Technologies, is now owner and president of Business Golf Srategies Inc. (www.businessgolfstrategies.com), conducting seminars on how sales professionals can take advantage of client entertainment.

Or more specifically -- how to use the game of golf to close a deal or to make the right impression for a follow-up sales call.

"I call [golf] a six-hour sales call," said Storer from his home-based office in Basking Ridge, N.J. "The point b

In addition, make sure to read these premium articles also available with your free trial: