DEALER TRAINING UPDATE.

Ongoing employee education and training at equipment dealerships has become a key issue in the industry as dealers seek to prepare staff to meet the needs of increasingly well-informed customers. FE&S talked with chief executives of three dealer buying groups to find out what types of product and sales training they are offering their members. We discovered a diversity of options and philosophies, as buying groups rise to the challenges of tailoring training programs to the specific needs of their different dealer-members.

"Knowledge is power" is the motto of Tedde Reid