Functional discounts: one more time?(Column)

While listening to the excellent "Function Junction" presentation by John Nackley and John McDonough at this year FEDA conference, I was struck by a strong sense of deja vu. Having been in this business perhaps as long as anyone, I found myself muttering "been there, done that" to the seemingly fresh introduction of Functional Discounting to the dealer attendees, many of whom were understandably excited by what appeared to be a new concept.

I later conferred with two of my venerable colleagues from "back in the day," Henry Singer and Howard Fishman, to confirm that my