Salespeople make successful design possible.(On The Sales Side)

Successful packaging design starts with the salesperson. The sales person must listen to the customer, understand exactly what is needed, then pass along that information effectively so the designer can do the job.

That salesperson has to know the customer's business as well as the customer does. He or she must also understand the various market forces that dictate whether a prospective design stands a good chance of achieving the all-important task of attracting the consumer.

Frame of Reference

We're fortunate that the packaging industry is bless