Small Business Resources, Business Advice and Forms from AllBusiness.com

Ad Forecasts That Are on the Money.

An article about magazine advertising sales management is presented. Techniques for magazine advertising salespeople to forecast their next year's sales are presented.

Marshall Siegel is a Dallas, Texas-based consultant, formerly national vice president of sales at Gralla Publications.

TO GET REALISTIC AD SALES FORECASTS FROM YOUR STAFF, GIVE THEM SOME BASIC TRAINING AND IN FORMATION, THEN MAKE YOUR OWN ADJUSTMENTS BASED ON THEIR INDMDUAL PERSONALITY QUIRKS.

It's about time for your annual aggravation--getting your sales staff to forecast next year's ad

In addition, make sure to read these premium articles also available with your free trial:

T T T
art_print Printart_email Email 16x16-digg-guy  Digg It delicious-small  del.icio.us

Related Resources

Free AllBusiness Articles

  • Creating a Budget and Sales Forecast
    • A budget and sales forecast is simply a tool that allows you to put your money where it can best be used.
  • How to Forecast Sales for a New Product with No History
    • You can forecast sales for your new product like everybody else does: by estimating and making educated guesses.
  • Building an E-Commerce Empire, One Poop Bag at a Time
    • PoopBags.com discovers a valuable, er, niche.
  • Get the Most Out of Your Next Business Convention
    • Business conventions can be a wonderful opportunity to win new customers, network with others in your field, and keep abreast of important changes in your industry.
  • Ads you like it: sales team brings together advertisers, vendors, and members.
    • Editorial content gets all the glory, but it's advertising that drives a magazine's success. Two men at IIE work hard to bring ads into Industrial Engineer for relevant, innovative products and services that interest IIE members. And they also work through several other avenues that connect members with the products ......
  • WEB to set '06 AD-Spend Pace
    • TNS Media Intelligence Full-Year Forecast TNS Media Intelligence New York City www.tns-mi.com Advertising spending is expected to increase 4.9% through the end of the year, to $150.3 billion, including a projected 6% advance on English-language cable television, according to forecasts from TNS Media Intelligence. Spending on Spanish-language media, including Hispanic-targeted ......
  • All Together Now
    • The Cabletelevision Advertising Bureau billed its annual conference in May as an advertising-management affair. But the biggest applause during the three-day event came when an executive talked about another subject: marketing. Charter Communications Inc. senior vice president Jim Heneghan sparked a spontaneous ovation when he pointed to a recent transformation ......

Video

Business Guides

Forms

Blogs

  • Love Letters for Your Customers - Start on Valentine's Day
    • Want to retain more customers? A common theme in my posts for small business owners on building sales and revenues revolves around drip marketing - that is, ongoing, personalized contact with your prospective customers, your existing customers, and your referral partners. Not once or twice, but many touches throughout the ......
  • How About Some Great PR to Go With Your Sales Efforts?
    • When it comes to building traction for your products and services, one needs more than sales efforts..... they need great marketing and PR. PR Guru Nancy Juetten has taught me so much in getting publicity - she walks her talk as an in-demand speaker nationally, and has crafted some fantastic ......
  • Very Simple Newspaper Metrics
    • Remember, we are not trying to reach the largest possible audience with this analysis. We're trying to achieve the largest possible return on our advertising investment. The evidence is that smaller ads are more cost effective. I've had the privelege of working with a few select clients who are willing ......
  • Sales Leadership Conference Scheduled for October 15, 2007 in Chicago
    • Selling Power's next Sales Leadership Conference has been scheduled. This conference will provide solutions, motivation, and sales management skills in the business-to-business environment. Walk away with a host of practical ideas to create higher sales and profits.
  • All Bloggers

Podcast

Related Topics
Tools

Sponsored Links

Site Map | Contact Us | FAQs | About Us | Media Kit | Reprints | RSS Directory | Sign Up for Free Newsletters | Disclosure Policy

Copyright © 1999 - 2008 AllBusiness.com, Inc. All rights reserved.
No part of this content or the data or information included therein may be reproduced,
republished or redistributed without the prior written consent of AllBusiness.com.
Use of this site is governed by our Copyright and Intellectual Property Policy, Terms of Use Agreement and Privacy Policy.

Get In-Depth Company Information from Hoover's | Buy a D&B Credit Report | What is in Your Company's D&B Credit Report? | Article Archives
Online Business Database | Online Business Information | Sales and Marketing Solutions | Business Mailing Lists
Information and opinions on AllBusiness.com solely represent the thoughts and opinions of the authors and are not endorsed by, or reflect the beliefs of,
AllBusiness.com, its parent company D&B, and its affiliates.