Provides suggestions for sales managers to build quality management skills and sales teams.
Kathi Simonsen is president of Simonsen Sales and Marketing, a Sierra Madre, California firm specializing in customized interactive sales training and sales and marketing consulting.
Sales managers have to be strategists.
The pressure is on for higher revenue, and it's the sales manager-- the person sandwiched between the publisher and the sales troops-who can make the difference between a modestly successful sales team and an outstanding one. Today the expecta