Business Editors/High-Tech Writers

BOSTON--(BUSINESS WIRE)--May 18, 2004

Salesnet's Enterprise CRM Application Recognized As A 'Must-Have' Technology For Today's Results-Driven Businesses

Salesnet, the leading provider of online CRM software that drives sales effectiveness, today announced that Salesnet Extended received a Crossroads A-List Award from Open Systems Advisors (OSA). For 11 years, the Crossroads A-List Awards have identified the best new technology solutions proven to deliver results. This year, OSA concentrated on evaluating comprehensive solutions and services that address today's top business challenges, with a particular focus on measurable results.

"To succeed in today's fluid, pressure-packed sales environment, sales teams must meet and exceed expectations," said Nina Lytton, president and principal analyst of OSA. "Salesnet Extended provides all of the features and functionality one would expect from a leading, sales-focused CRM solution. I personally interviewed customers who credit Salesnet with enabling their teams to present a highly credible consultative selling image, while guiding them through every step of an enterprise-level deal. The Salesnet-enabled process becomes so ingrained with how these salespeople sell that it's a critical component of their business and selling culture."

Salesnet Extended is the only online CRM solution that offers a patent-pending process engine to automate and reinforce sales processes that help salespeople maximize their selling potential. By navigating salespeople through proven selling strategies, Salesnet Extended is designed to deliver a 10:1 ROI within the first year of deployment. Salesnet Extended has been widely recognized as the industry standard for enterprises looking to improve sales effectiveness. Additional awards the company has earned include; a 4-Star rating from PC Magazine, an innovation award from Technology Marketing Corporation (TMC), and a number of customer awards from CRM magazine, InfoWorld, and Supply & Demand Chain magazine.

"Being the only hosted CRM application recognized by OSA for delivering measurable value to its customers is a tremendous honor," said Mike Doyle, chairman and CEO of Salesnet. "Providing the business benefits our customers need, like faster ramp-up, visibility into sales activities, reducing the sales cycle, and increasing market share, is where we continue to focus our award-winning products and services."

OSA has a unique and in-depth process of research and validation. Drawing on in-depth interviews with line-of-business and IT executives, the program identifies the newly proven solutions and services that are making the strongest contribution to business results for customers right now. Interviews with these early adopters are key in determining qualifications for success including deployability, strategic value, quick payback, and measurable return on investment. In 2004, the Crossroads A-List Awards program elevated its prestige by identifying only 10 companies as "can't miss" opportunities for technology investment.

Full text of the Crossroads A-List Awards brief on Salesnet Extended can be accessed at http://www.crossroads-osa.com.

About Open Systems Advisors, Inc.

Open Systems Advisors, Inc. (OSA), founded in 1989, helps businesses recognize and realize value from their technology investments. Principal Nina Lytton provides strategic and marketing consulting services for technology vendors, due diligence for venture capitalists, and advisory services for organizations pondering where to innovate with technology vs. where to emulate best practices. OSA conducts the Crossroads A-List Research and Awards program on an annual basis, recognizing the best newly proven IT solutions for today's business challenges. The company can be reached by sending email to info@crossroads-osa.com.

About Salesnet

Salesnet, the leading provider of online CRM software that drives sales effectiveness, is focused on delivering solutions that empower companies to sell more effectively. Salesnet's hosted CRM solutions are proven alternatives to expensive, complex, packaged or premise-based CRM software. Organizations such as American Express Incentive Services, Birch Telecom, Software AG, Sovereign Bank (NYSE: SOV), Staples (NASDAQ: SPLS), and Tellabs use Salesnet to improve the efficiency, effectiveness, and profitability of global sales organizations. Salesnet's Guided Performance Selling (GPS) strategy leverages software-as-a-service, configuration-as-a-service(TM), and integration-as-a-service(TM), to offer products and services designed to drive the fastest return on investment (ROI) in the CRM industry. Salesnet, headquartered in Boston, provides additional information on its products and services at www.salesnet.com/sp/e.asp?id=144.