ValueVision Associates Partners with Topus Sales Communication to Expand Sales Training...

Business Editors

SAN DIEGO--(BUSINESS WIRE)--April 6, 2004

ValueVision Associates, creators of the ValueSelling Framework(TM), announces its alliance with Topus Sales Communication, Inc. to expand its sales training program. Topus Sales Communication provides sales consulting,

Victory! fills specific competency gaps, support and reinforce existing sales training methodologies, and provides the entire sales team with a continuous improvement tool that is time- and cost-effective.

"We are very excited about our partnership with Topus," says Julie Thomas, President and CEO of ValueVision Associates. "We have in the Victory! program a great fit with ValueSelling, enabling us to give our clients a more complete solution than ever before."

The Victory! program covers 11 of the core competencies that drive every sales process: time management, interpersonal communication, prospecting and qualifying, phone skills, sales writing, persuasive presentations, negotiating, team selling, selling at the top, customer retention, and the healthy salesperson.

Victory! modules include self-assessment, instruction, video modeling, exercises, FAQ's, case studies, and testing. Victory! also provides managers with guides to help them coach their reps and reinforce the skills in the field.

"Continuous improvement is the hallmark of top-performing sales organizations," says David Topus, President of Topus Sales Communication. "Our goal is to provide CD-ROM and online tools to coach excellence out of every salesperson, turning it into revenue and market share."

Since 1990, Topus Sales Communication has been building high-performing sales organizations by helping them learn and apply the critical success factors in selling. Clients include: IKON Office Solutions, Delta Airlines, Lexmark International, Sylvania Lighting, General Electric, NCR, Gartner, JD Edwards, Ceridian, Informix, and Rockwell Automation.

ValueVision Associates is the world's first provider of a formula-based sales process for increasing sales and business performance. ValueVision Associates equips sales executives with the right tools to access and dialogue with executive decision makers, diagnose stalled decisions, increase forecast accuracy, expand each opportunity, and reduce discounting. Training from ValueVision Associates can be delivered in a variety of formats, including classroom and online courses, workshops, and sales meetings. ValueVision Associates has offices in North America, Europe, and Asia Pacific, with headquarters in San Diego, CA.

ValueSelling Framework(TM) is a trademark of ValueVision Associates, LLC. Victory!(R) is a registered trademark of Topus Sales Communication, Inc.