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American Pride Seafoods Expands Sales Staff With New Hire, Staff Promotion.

GREENSBORO, Ala. -- American Pride Seafoods, one of North America's premier seafood suppliers, today announced that Johnny Price has been hired as a regional sales manager and Ray Renfroe has been promoted to national accounts manager.

"Johnny's prior sales and marketing

experience make him a valuable addition to our sales team and a great fit for American Pride," said Randy Rhodes, senior vice president of American Pride Seafoods.

Price will be responsible for management of American Pride's Southeast region and will work with brokers in eight states. A sales and marketing veteran with nearly 25 years of experience, Price served as sales manager for WVUA television in Tuscaloosa, Ala., prior to joining American Pride Seafoods.

Renfroe has worked in seafood sales for the past 14 years and has worked as a regional sales manager with American Pride Seafoods for the past three years. In his new position, he will work closely with American Pride national accounts vice president Dan Carlin.

"Ray has been a tremendous asset to our company over the past three years and we look forward to expanding his role with our new and existing national accounts and chain businesses," Carlin said.

Both Price and Renfroe will be based in the company's sales and marketing offices in Greensboro, Ala.

About American Pride Seafoods

American Pride Seafoods is a diversified international seafood company and part of the American Seafoods Group, offices are located in Greensboro, Ala. and New Bedford, Mass. American Seafoods Group, headquartered in Seattle, is one of the world's leading harvesters and suppliers of Alaska Pollock. The company also harvests, processes and manufactures a variety of fish species using a fleet of state-of-the-art fishing vessels and modern aquaculture techniques.

Forward Looking Statements

This press release contains forward-looking statements. The words "will," "believes," "anticipates," "intends," "estimates," "expects," "projects," "plans," or similar expressions are intended to identify forward-looking statements. All statements in this press release other than statements of historical fact, including statements which address our strategy, future operations, future financial position, estimated sales, projected costs, prospects, plans and objectives of management and events or developments that the Company expects or anticipates will occur, are forward-looking statements. All forward-looking statements speak only as of the date on which they are made. They rely on a number of assumptions concerning future events and are subject to a number of risks and uncertainties, many of which are outside of the Company's control and could cause actual results to differ materially from such statements.

NOTE:

Images of these sales staff members are available by contacting George Norris.

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