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Sears Heads Down New Path.

By Renee Degross, The Atlanta Journal-Constitution Knight Ridder/Tribune Business News

Apr. 18--Alan Lacy balks at any label that pigeonholes the chain he runs.

"We're just Sears," he says. "A broad-line merchant."

But labels are tough to avoid. Under Lacy's leadership as chief executive and chairman, Sears has shifted away from its department store roots, changing its merchandise mix and its in-store concepts to look and operate more like its discounter competitors.

The strategy, which also includes launching free-standing pilot s

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