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FAN CLUB: AMERICA'S TOP 10 FAVORITE SPECTATOR SPORTS; FROM PRO FOOTBALL TO COLLEGE...

1. NFL Football

Percentage of Americans, 2003: 29%

Percentage of Americans, 2002: 27%

Among the major footwear players, Nike and Reebok are the two athletic companies that have invested the most in the National Football League. Reebok in particular continues to benefit from a lucrative 10-year, exclusive apparel-licensing deal signed with the NFL in late 2000.

2. (Tie) NBA Basketball

Percentage of Americans, 2003: 13%

Percentage of Americans, 2002: 11%

Nike continues to score major endorsement deals wi

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