PLMA Show Draws Them In.(Brief Article)

highlights include new products, packaging and ideas galore

Whether it was for the free shoe shine or to sample the latest in private label salami, attendees came in droves to the Private Label Manufacturer's Association 1999 Store Brands Megashow held at the Rosemont Convention Center, Chicago, IL, November 14-16. The exhibition, which marked the association's 20th anniversary, featured 2100 booths that for the first time were segmented into two halls--food and non-food. Other new additions to the show included a "Perishable Pavilion," a private label "Por Favor" Latin