- Foot feat: a NASCAR women's shoe line?
Upscale?
Slowly, the beer-swilling, baseball-cap wearing image of the typical NASCAR fan is being replaced, and if local shoe designer Shannon Hanna has her way, the new picture will include high-heeled glam. Hanna scored a valuable multi-year license two years ago from the National Association for Stock Car Auto Racing ......
- NFL powerhouse
The big four professional sports leagues are a must for any toy retailer to carry, particularly after surveying the financials and product tie-in potentials. Hey, there's a reason that the Madden NFL Football video game from Electronic Arts, Redwood City, Calif., has been around for 15 years and is about ......
- Everlast Licenses Footwear To ES Originals
(2:00) Everlast Worldwide (EVST) signed a new license to manufacture and distribute athletic and casual footwear for men, women and children with E.S. Originals Inc, a footwear marketer with over $1 billion in annual retail sales. The New York City company will distribute the Everlast-branded products beginning in 2Q07 to ......
- A Peek Behind Two Retail Direct Licensing Deals
Sometimes, the best way to get something done the way you want it, when you want it, is to do the footwork yourself: Come up with a plan and design, then choose somebody to execute it.
- With retailers seeking new ways to increase sales
With retailers seeking new ways to increase sales across a growing list of categories, the dangerous game of licensed products is beginning to play a larger role in the nonfoods aisles of supermarket chains.
- Child's Play
Mention Fila, and sports, fashion, design?and now kids?come to mind. Last year, the Italian athletic lifestyle brand that is usually associated with tennis champions and the Ferrari Marlboro racing team signed a licensing agreement with Haddad Apparel Group, New York, to design, manufacture and distribute Fila Kids apparel lines in ......
- Licensed books capture kids
Licensed products accounted for half of the money spent on children’s books and magazines by British households in the first half of 2004, according to research company NPD Eurotoys.