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Realtor Program Offers Small Builders Big Sales.(Century 21 Builder Connections)(Brief Article)

By Fanjoy, Rob
Publication: Professional Builder (1993)
Date: Monday, May 1 2000

Builders who are look ing to outsource their sales load rather than carrying the overhead of employing a staff and running a sales office may have a solution with Century 21 Builder Connections. The real estate giant recently announced the brand extension, which aims to help realtors capture a portion of the new home sales market and builders harness the expertise and market research capabilities of the huge Realtor.

The program, launched at the Century 21 International Convention in Orlando this past March, is the first developed by a national residential real estate

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