- John Deere pumps up the volume on new-product
rollout.
Within John Deere, many viewed the introduction of the new 60 Series Combines and 600 Series Grain Platforms as a watershed moment. So the decision to try to make a major splash with the product rollout and marketing campaign was an easy one indeed. "We were very excited about the ......
- General Motors, other exhibiting companies to launch
new products at the Work Truck Show 2002. (Industry
News).
General Motors is one of several companies planning to launch a new product or service at The Work Truck Show 2002 to be held March 6-8. The Work Truck Show will include the public debut of General Motors' latest addition to its extensive commercial vehicle lineup. The company says the ......
- HIGH STAKES IN VEGAS
As we descend upon Las Vegas for the annual NACS Convention and Exposition, we're reminded that new product introduction has always been the sign of a healthy market. With the economy in a virtual freefall, the lack of new products and promotions by beverage marketers in 2001 has been astonishing.
- Review and refine. (Editorial).
Stagnito's New Products magazine celebrated its first anniversary with its June 2002 issue. New product marketers will recognize this milestone as equal parts relief and anxiety. The SNP new products team takes pride in the positive feedback we've received from readers -- our marketplace. And distribution is expanding nicely, with ......
- The food industry news service Flexnews reports that
Frigor, Nestle's ice cream subsidiary in Argentina plans to open
more parlors, offer new products, and increase its advertising spending
during...
* The food industry news service Flexnews reports that Frigor, Nestle's ice cream subsidiary in Argentina plans to open more parlors, offer new products, and increase its advertising spending during the next fiscal year. Frigor is currently the market leader for packaged ice cream in Argentina. Its market share, ......
- On the Web
Kenworth PremierCare® Parts & Service now offers electronic versions of its all-makes parts catalogs for heavy- and medium-duty trucks on its website. The catalog features brands such as Mirrex®, ClimaTech®, INLINE®, Dynacraft®, RoadLeveler®, and Acrafit®. Detailed product descriptions, vendor cross-reference guides and part-number indexes facilitate the search for the right ......
- From Us To You
Our never-ending quest is to stay ahead of the publishing curve and offer you fresh ideas, new products and thoughtful analysis. This month's column serves to acquaint you with new activities—both inside and outside the pages of HOTELS magazine. First, I am proud to announce HOTELS and sister publication Interior ......