FROM THE EDITOR: PRODUCT DEVELOPMENT CAN BE A POWERFUL COMPETITIVE WEAPON.(Brief Article)

SBD strongly urges sensor companies to develop products that leverage their core technologies, and enable them to both safeguard their existing customer base and expand their served markets. A powerful incentive for new product development is to create a lower-cost device that can penetrate new applications for the company's product line, while also protecting the company's existing business from incursions by competitors.

A prudent, effective route in new product development, particularly over the near-term, is to modify and enhance the company's existing technology