Small Business Resources, Business Advice and Forms from AllBusiness.com

Divide and conquer: It's a big show. Here are some broadcasters' strategies. (Nab...

By Kerschbaumer, Ken
Publication: Broadcasting & Cable
Date: Monday, February 25 2002

The National Association of Broadcasters convention, to be held April 6-11 in Las Vegas, will once again challenge the broadcast-engineering community with an impossible task: comprehending product developments from more than 900 exhibitors covering more than 850,000 square feet.

And while the engineering executives and teams from top broadcast and cable networks may plan to investigate different product areas, they all share one common tactic: divide and conquer.

Typically, this involves making a list of companies to visit (or product categories to check ou

In addition, make sure to read these premium articles also available with your free trial: