A.C. Neilsen report says beer ready for comeback.(Brief article)

Throughout their careers, new product developers cultivate, coax and pitch ideas and concepts. At times, those ideas are elusive and the path forward dark with confusion and stagnation. But then, all of a sudden, a light snaps on. And there it is in front of you: a new product concept ......

Packaging has opened a lot of doors for Marjan Falek--both in her personal career and at Heineken, the Dutch brewer that has taken the American beer market by storm. "I am 'born and bred' Heineken," Falek says. The first company she ever worked for, Heineken moved her through a variety ......

Neither Anheuser-Busch nor Miller is buying it. They boast that they're doing plenty in terms of product innovation and marketing and merchandising tactics to keep America's beer consumers from getting bored with mainstream brews.

Drinks will be sold only to those 20 years and older.

LONDON -- Women are driving much of the growth in the U.S. beer market, thanks to their interest in low-carb and light beer products, according to new research by independent market analyst Datamonitor here.

After seven years of consistent gains, the U.S. beer market contracted 0.3 percent in 2003 to 2.8 billion 2.25-gallon cases, according to the latest Adams Beer Handbook published by Adams Beverage Group.

In an attempt to bolster sales like those seen in the beer and wine sectors, the U.S. liquor industry may embark on an advertising campaign that could include TV commercials. According to news reports, the industry's trade group Distilled Spirits Council of the United States (DISCUS) hired Bozell Worldwide, the ......

Interview with John Foley, AllBusiness.com's restaurant advisor.

By specializing and becoming the solution to a specific problem, you automatically become the most likely choice of consumers who are experiencing that particular discomfort. When customers ask for you by name, you've succeeded at genuine branding. The lack of branding is the single biggest reason most business advertising isn't ......

How One Entrepreneur Lives Large -- for Free : "How One Entrepreneur Lives Large -- for Free" By ROBERT FRANK "STATEN ISLAND, N.Y. -- On the breezy patio of the Silver Lake Golf Course here, Jennifer Voitle was hard at work. 'Cheers,' she said, hoisting a frosty Corona with ......

WHAT TO DRINK WITH WHAT YOU EAT is a truly an award winning read. I suggested, long ago, for everyone to buy two- one for the bookshelf, one for the nightstand.

But such superficial efforts to fix things quickly and instill "confidence" do not show underlying financial fundamentals. Which means that the economy will become more unstable in the long run, and in a few years we'll be right back at this point.