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The importance of innovation and new product development.(INSIGHT)

By Korth, Kim
Publication: Automotive Design & Production
Date: Saturday, January 1 2005

As the number of vehicle variants proliferates and the demand for innovative vehicles and components grows, a company's ability to successfully identify and launch new products has become one of the most important criteria for success. There are two aspects to this activity, the product development process itself and the higher-level skill set of maintaining the necessary level of innovation to support long-term success. The former is an execution capability and the latter is a strategic mindset supported by process.

Over the last five years, IRN has been very vocal on

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