BriteSmile, Inc. Names Paul Dawson Chief ExecutiveOfficer of BriteSmile International.

LESTER, Pa.--(BUSINESS WIRE)--April 21, 1999--

BriteSmile, Inc. (AMEX: BWT) today announced that Paul Dawson has been named Chief Executive Officer of its BriteSmile International subsidiary, effective immediately.

Mr. Dawson was previously Chief Executive Officer of Camus International,

a global marketer of luxury goods. During his nine-year tenure with Camus, he spearheaded an aggressive market expansion program, underpinning the Company's worldwide leadership position in the premium cognac market. Prior to Camus, Mr. Dawson held the position of Engagement Manager at McKinsey & Company, Inc., an international consulting firm. While at McKinsey, he advised a broad range of multinational consumer companies on international expansion strategies.

BriteSmile International, a wholly-owned subsidiary of BriteSmile Inc., extends the Company's retail platform of providing customers state-of-the-art technology that whitens teeth faster and more effectively than other available procedures. The international effort will potentially involve joint venture partners and the opening of BriteSmile Teeth Whitening Centers in such destination resort locations as Puerto Rico, Guam and Europe. The Company is currently in discussions with a joint venture partner in Japan.

Anthony M. Pilaro, Chairman of BriteSmile, Inc. stated, "As BriteSmile extends its reach into international markets, Paul's track record in developing international businesses will be a crucial element in establishing the Company's global presence. I have worked with Paul for over ten years, with a particular emphasis on Japan and Far Eastern markets, and we anticipate that the roll-out of BriteSmile's international effort will be greatly accelerated with his expertise."

During Mr. Dawson's international career, additional projects included the creation of a U.S. market entry strategy for a Japanese consumer electronics company, the European and Asian roll-out of ground breaking new products, and joint venture development and management activities in China. Mr. Dawson has lived and worked in the United States, Europe, Asia and the Middle East. He holds masters degrees from Cambridge University and UC Berkeley, and an MBA from Stanford University.

About BriteSmile

BriteSmile, Inc. develops and manufactures the most advanced teeth-whitening technology in the United States. For more information about BriteSmile's procedure, call 1-877-BRITESMILE or visit the Website at www.BriteSmile.com.

This release, other than historical information, consists of forward-looking statements that involve risks and uncertainties such as the development and introduction of new products and the acceptance of those new products in the marketplace. Readers are referred to the documents filed by BriteSmile with the Securities and Exchange Commission, specifically the Company's current and past reports on forms 10-QSB and 10-KSB, that identify important risk factors which could cause actual results to differ materially from those contained in the forward-looking statements. BriteSmile and its subsidiaries disclaim any intent or obligation to update these forward-looking statements.