Foilmark Announces Strategic Management Addition;Randall Jacobs Joins as Business Development...

Business Editors

NEWBURYPORT, Mass.--(BUSINESS WIRE)--March 30, 2000

Foilmark, Inc., [Nasdaq National Market: FLMK], a global marketer and supplier of value-added hot stamping foils, holographic security and packaging products and image transfer systems, today announced a strategic

Randall Jacobs has joined Foilmark in the newly created position of Business Development Manager - Packaging Products. Mr. Jacobs will be responsible for expanding the sales of Foilmark's holographic packaging products, including holographic film and board. These products are continuing to gain rapid acceptance in the flexible packaging and folding carton industry due to their dynamic ability to increase shelf appeal.

Mr. Jacobs has an extensive background in the holography and packaging industry, previously serving as Vice President - Sales for Precision Printing and Packaging, a wholly owned subsidiary of Anheuser-Busch. His prior experience includes the dual position of Commercial Director and R&D Manager for Van Leer Metallized Products, which is today Proma Technologies, a leading manufacturer of metallized and holographic paper. Prior to joining Van Leer, Mr. Jacobs held the dual responsibility of Business Planner and Program Manager for Polaroid's Industrial Holography Sector.

Joe Olsen, President and Chief Executive of Foilmark, commented, "This strategic management addition comes on the heels of our recently announced $5 million expansion program for our holographic business unit, which has been experiencing strong growth in fiscal 2000. Randall's background and industry contacts make him ideally qualified to execute his new responsibilities at Foilmark, so that we may gain market share in the rapidly growing market for holographic packaging. His experience will allow Foilmark to better leverage our technical expertise, broad product line, and expanding manufacturing infrastructure to ensure continuing growth of this business segment."

ABOUT FOILMARK

Foilmark develops, manufactures and markets worldwide hot stamp foils, holographic films and foils, paper and board laminates and metallized paper used to enhance the appearance and perceived value of consumer packaging and products. These products include promotional materials, folding cartons, labels, greeting cards, book covers, cosmetic packaging, picture frames, appliances, sporting goods and food packaging. Foilmark also produces image transfer equipment and printing supplies.

Foilmark, through its Holographic Division, develops and produces optical variable security devices that provide end users with a method to authenticate their products to prevent duplication, counterfeiting and diversion as they bring them to market. Applications for these products include driver's licenses, transaction cards, event tickets, currency, tax stamps and product labels.

This Press Release contains forward-looking statements that involve numerous risks and uncertainties. The Company's actual results could differ materially from those anticipated in such forward-looking statements, as a result of change in customer requirements, as well as other factors discussed in the Company's annual report on Form 10-K for the latest fiscal year and its other filings with the Securities and Exchange Commission.