JAKKS Pacific Inc. Announces Expanded New ProductLines; To be Presented At the New York Toy Fair.

Business Editors

MALIBU, Calif.--(BUSINESS WIRE)--Feb. 7, 2000

JAKKS Pacific Inc. (Nasdaq:JAKK) today announced that it will present a greatly expanded array of products at the New York Toy Fair, the high point of the industry's mid-winter series of events, opening Feb. 11, 2000.

The Company is introducing a wide range of new products in its BXS Bike Extreme Sports and its new MXS Motorcross Extreme Sports product lines, its Flying Colors(R) activity and play sets and its foam toy lines, as well as in its flagship line of World Wrestling Federation(R) action figures and accessories.

&uot;After the excellent receptions our products enjoyed at the Hong Kong and Dallas Toy Fairs, we are really looking forward to the opportunity to present our year 2000 product lines to the industry in New York,&uot; said Stephen Berman, the Company's President and Chief Operating Officer.

&uot;We have added a large number of new products and designs, many with innovative features and new themes under our increasingly popular brands. Even in this highly competitive environment, where a number of other toy companies have experienced slowing sales or profits, we have shown tremendous growth from each toy fair to the next. We have done this by diversifying and improving our product lines, anticipating our customers' needs and executing our efficient low-cost operating strategy.&uot;

Jack Friedman, the Company's Chairman and Chief Executive Officer, added: &uot;Our exciting and much-expanded product offering this year reflects our emergence into the top tier of American toy companies. We have been very pleased, not only with the success of our World Wrestling Federation(R) branded products, but also with the very positive market acceptance and growth of our other product lines. After years of rapid growth, the Company is poised to continue its expansion strategy through organic growth and opportunistic acquisitions.&uot;

The Company expects to release its 1999 financial results during the week of Feb. 14, 2000, and to hold its conference call on the same day.

JAKKS Pacific is a multi-brand toy company that designs, develops, produces and markets toys and related products, including: action figures and accessories featuring licensed characters, principally from the World Wrestling Federation (R); Flying Colors(R) molded plastic activity sets, clay compound playsets and lunch boxes; Road Champs(R) die-cast collectible and toy vehicles and Remco(R) toy vehicles and role-play toys and accessories; Child Guidance(R) infant and preschool electronic toys, toy foam puzzle mats and blocks, activity sets, and outdoor products; and fashion and mini dolls and related accessories.

&uot;Safe Harbor&uot; Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking statements. Such statements reflect the current views of the Company with respect to future events and are subject to certain risks, uncertainties and assumptions. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, should one or more of these risks or uncertainties materialize, or should underlying assumptions prove incorrect, actual future results or events may vary materially from those described herein.