Albrycht McClure & Partners Announces New 'Packaged Services'.

Business Editors

WASHINGTON & NEWARK, Calif.--(BUSINESS WIRE)--Jan. 22, 2002

New Packages for Product Announcements, Tradeshow PR, Press Kits

and Newsletters Offer Cost-Effective Alternative

to Retainer-Based Services

Albrycht McClure & Partners,

"We have developed these new service packages to address the fact that we are in the midst of an economic climate that demands that public relations and marketing services firms offer new options to traditional retainer-based services," stated Jennifer McClure, partner Albrycht McClure & Partners. "Our new service packages provide companies with an unprecedented opportunity to effectively use an agency to achieve specific public relations and marcom objectives, without the financial burden of a large, monthly retainer."

Albrycht McClure's Product Announcement Package starts at $10,000 and includes:

      --  Strategic counsel on product positioning and announcement
        strategy
      --  Press release writing and distribution
      --  Targeted media/analyst list creation
      --  Briefings with media and analysts
      --  Datasheets
      --  Product Presentation
      --  Product review initiative

The Tradeshow Package starts at $6,000 and includes:

      --  Strategic counsel on tradeshow PR strategy
      --  Press release writing and distribution
      --  Press kits onsite at event
      --  Media/analyst relations using the media list provided by the
        tradeshow as well as company's key contacts
      --  Pre-show and onsite briefings with media and analysts
      --  Booth collateral

The Press Kit Package and Email Newsletter Package each starts at $5,000 and includes all research, copywriting, and design and production and distribution management. The basic newsletter package includes four quarterly newsletters.

"Albrycht McClure's new service packages exhibit the firm's unique willingness to address their clients' concerns and needs in a creative, flexible and cost-conscious manner," stated Ken Webb, president, SAGE Results, Inc., a professional and technical services firm focused on helping organizations to comprehensively improve their operations, and an Albrycht McClure client. "This is one more example of what sets Albrycht McClure apart from traditional PR and marketing communications firms."

About Albrycht McClure & Partners

Albrycht McClure & Partners is a full-service, "virtual" public relations and marketing communications agency specializing in helping emerging companies to create and execute practical, strategic and integrated communications programs; built on strategies and tactics designed to position and differentiate them in often-crowded markets. The agency provides its services on both a retainer and a by-project basis. Albrycht McClure's Virtual Agency philosophy allows it to offer a much higher value of service than a larger, more traditional firm can -- at lower costs, because there are no "brick-and-mortar" expenses. The partnership structure addresses one of the major complaints of clients: the lack of personal attention by experienced staff. Additionally, purchasing all the services from a single point results in increased efficiency and significant cost savings. Albrycht McClure assures its clients the highest level of expertise, within their budget and timeframe. Additional information is available at the company's Web site: www.albrycht-mcclure.com