Discovery Joins Toys for Tots as National Corporate Sponsor to Bring the Gift of Joy to Kids in...

Business Editors

SILVER SPRING, Md.--(BUSINESS WIRE)--Nov. 17, 2003

Discovery.com, the Discovery Channel's online store, will join the Toys for Tots campaign this year as a National Corporate Sponsor and help bring needy youngsters the gift of hope. As a partner in the U.S. Marine

"We're proud to be a part of the Toys for Tots campaign, and to allow our customers to contribute to such a worthy cause," said Michela English, president of Discovery Consumer Products.

"Toys for Tots is pleased to welcome Discovery.com as its newest national corporate sponsor for 2003. With their support we expect to fulfill the Christmas holiday dreams of thousands of additional underprivileged children who otherwise might be overlooked." said retired Marine Corps Major Bill Grein, vice president of the Marine Toys for Tots Foundation.

Discovery.com will donate $1 for each product purchased from a selection of Discovery branded products, including its critically acclaimed Ready Set Learn! and Discovery Kids proprietary product lines. More than two-dozen of Discovery's most popular products, and a number of recent toy award winners, qualify for the donation including the Discovery Kids DNA Explorer Lab and Discovery Sky and Land Telescope, Paz's Feel and Find Challenge, and Paz's Memory Game.

Discovery.com will promote and encourage its customers to participate in the Toys for Tots campaign in its regular e-mail newsletter to its customers. Additionally, the Discovery/Toys for Tots partnership will receive prominent placement on Discovery.com's "Toys and Games" page. For a full roster of products and more information on the program, go to www.discovery.com/toysfortots.

Discovery Consumer Products is the retail, educational publishing and licensing arm of Discovery Communications, Inc. Discovery Consumer Products' offerings extend the Discovery experience to a worldwide audience through a broad array of entertaining and informative products and services. These include a national chain of Discovery Channel retail stores, Discovery-branded licensed products, a robust online shopping business (discovery.com), educational product offerings and strategic third-party retail and merchandising partnerships. These offerings reflect the core Discovery programming genres of science and technology, health, nature, history, travel and exploration. Discovery-branded consumer products are currently available in 80 countries and 28 languages.