Research and Markets: Ethical Food and Drinks Marketing to Children Under 16 - What does the...

DUBLIN, Ireland -- Research and Markets has announced the addition of Kids and Obesity: Health Issues and Ethical Food and Drinks Marketing to children under 16 years old to their offering

This report examines the profit opportunities and threats that companies which manufacture and market

This report details unique trends in new product development over the last six months revealing how new product development strategies can help increase product sales in light of the kids and obesity epidemic. This report will enable readers uncover future strategies for marketing to children over the next three years, with industry opinion from over 4000 senior executives in the global food and drink industry. Also included are unique in-depth case-studies from the biggest players in food and drink: BBC Worldwide, McDonald's, Walkers and Kraft foods revealing how they are working to change their marketing strategies to children.

Contents Include:

--Introduction to the Complex Issues of Targeting Kids, Health, Obesity, Food and Drinks

--Marketing and Promotion - The Devil's Activity?

--Case Studies: Companies Working to Change their Marketing Techniques to Children

BBC Worldwide

McDonald's

Walkers

Kraft Foods

Conclusions

--Tackling the Issues - The Industry and Consumers

Case study: Procter & Gamble and Sunny Delight - new lessons to be learned from an old story

Case study: Changing the emphasis of marketing and promotion towards healthy eating and lifestyles - Kellogg's and pedometers

Case study: The Co-op

--Taking The Pulse of The Industry - Business Insights' Research

For more information visit http://www.researchandmarkets.com/reports/c2668