Next Inc. Partners with Rivalfish; Company Secures Exclusive Apparel License for College Rivalry...

CHATTANOOGA, Tenn. -- Next Inc. (OTCBB:NXTI), an emerging leader in the sportswear and promotional products industry, today announced that they have partnered with Rivalfish(TM), www.Rivalfish.com, and procured the exclusive apparel license for their college rivalry program featuring many of the

Rivalfish(TM), Inc. is a sports merchandise retailer that offers products for die hard sports fans. The Rivalfish program features some of the most recognizable football and basketball rivalries in the country like Auburn vs. Alabama, Florida vs. Florida State and Georgia vs. Florida to name a few. Rivalfish(TM) offers custom merchandise for fans of any age. Rivalfish(TM) upholds all that is memorable about college rivalries, both on and off the field and court.

Jonah D. Ansell, Rivalfish(TM) Founder and President, stated, "We're extremely excited about our partnership with Next Inc. They have consistently remained one of the top collegiate licensees as ranked by the Collegiate Licensing Company, (CLC). Our Rivalfish(TM) college rivalry program has been met with great initial success and interest by retailers but we needed a respected partner to help leverage our brand. Having known and collaborated with the guys at Next Inc. over the last year or so, we are confident we have chosen the right partner."

Jason Assad, Next Inc.'s Director of Public Relations, stated, "The founders of Rivalfish(TM), Jonah, Mike and Scott, are young, energetic and passionate about their business. Importantly, they have their finger on the pulse of the collegiate market and they know what college students want when it comes to branded apparel offerings. College alumni are fiercely loyal, often continuing to support and cheer for their team long after graduation. We believe the Rivalfish(TM) rivalry offerings will fit nicely within our existing collegiate product mix as well as within our existing distribution channels."

About Next Inc. http://www.nextinc.net

Next Inc. is a creative and innovative sales and marketing organization. Next Inc. designs, develops, markets and distributes licensed and branded promotional products and imprinted sportswear primarily through major college and university, motor sports and other major promotional key licensing agreements. Next is one of the dominant companies in the highly fragmented licensed promotional products and imprinted sportswear industries.

The company has expanded its distribution to include e-commerce through which a significant amount of the Company's most popular licensed products is marketed. The most significant are www.campustraditionsusa.com, www.rpmsportsusa.com and www.americanbiker.com.

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, which contains a safe harbor for forward-looking statements. The Company relies on this safe harbor in making such disclosures. The statements are based on management's current beliefs and assumptions about expectations, estimates, strategies and projections. These statements are not guarantees of future performance or results and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements.