Lucky Litter Launches Contest for Funniest Cat Name; Winners Could Receive a Free ScoopFree...

CHICAGO -- Lucky Litter LLC, maker of the ScoopFree(TM) automatic litter box that you can leave alone for up to 30 days per cat, has kicked off a contest seeking the funniest cat name.

"We're looking for the cat sporting the funniest name, and of course we want to hear the story

Participants can enter the contest by Sept. 30, 2006, by visiting www.scoopfree.com/contest.

Please include a picture of you and your cat.

Winners, to be announced by Oct. 16, will receive a free ScoopFree automatic litter box or a case of six ScoopFree Throwaway Trays(TM) if they already own a ScoopFree. The contest is not valid where prohibited by law.

It's important that contest participants include the pronunciation of their cat's name because our promotional partner Animal Radio will be broadcasting some of the funniest names. Animal Radio is the "most-listened-to" pet show according to Arbitron. The show is carried by more than 90 radio stations and reaches 2 million radio listeners every week.

ScoopFree is the first litter box you can leave alone for up to 30 days per cat (15 days with two cats). There's no scooping, cleaning or refilling.

ScoopFree is available at selected PetSmart stores and can be purchased online at PetSmart.com, Target.com, Amazon.com and Costco.com. For more information on this major innovation in cat care, visit www.scoopfree.com

Cat Fancy magazine called the ScoopFree automatic litter box "trendy" in the What's New Pussycat? feature in the September issue. The leading magazine for cat lovers noted that ScoopFree is "safe for your cat and convenient for you."

The patent-pending ScoopFree Throwaway Tray comes pre-filled with Fresh Step(R) Crystal litter -- under an exclusive license with the Clorox Co. (NYSE:CLX). The crystal litter absorbs the liquids and dehydrates the solids, providing unbeatable odor control. ScoopFree automatically rakes and grooms the litter after the cat leaves the box, sealing away the solid waste into a trap built into the tray.

"At Clorox our focus is on developing and marketing products that make people's lives easier," said Tracy Lessin, Brand Manager, Fresh Step Crystals cat litter. "ScoopFree is right in line with this strategy."