True Religion Apparel Signs Lease for New York SoHo Store; Company Sets Sights on Duplicating...

LOS ANGELES -- To build increased recognition for its premium luxury brand and showcase the growing lifestyle collection, True Religion Apparel, Inc. (Nasdaq:TRLG) today announced it has signed a lease to open a store in New York City - the first True Religion Store on the East Coast. The 2,000

square foot store will be located on Prince Street in the popular SoHo shopping district where other premium brands such as Diesel, Prada and Lacoste also operate retail stores. The store is expected to open in December 2006, in time for the Christmas shopping season, and will carry the entire True Religion line of clothing, including Men's, Women's, and Kid's denim jeans, jackets, western shirts, T-shirts, skirts, fleece hoodies and pants, as well as the increasingly expanding line of down jackets and vests, and sportswear, including knits and wovens.

"Expanding our retail store base is an important component of our growth strategy and the internationally known SoHo district is the premier location for our first foray in the East," said Michael Buckley, president of True Religion Apparel. "In addition to the SoHo store, we currently plan to roll out two more retail locations in 2006 and expect to accelerate the pace of store openings to seven new stores next year in prime, upscale retail destinations."

"We are very enthusiastic about the success of our first retail store in Manhattan Beach, California, where we show customers and retailers alike our growing vision for the True Religion Apparel collection. We hope to duplicate this success in New York and other key locations across the United States," said Jeff Lubell, Chairman and Chief Executive Officer. Lubell noted that True Religion opened its retail store in Manhattan Beach, California, in December 2005.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in North America, Europe, the Middle East and Japan. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.