The Future of Ethical Food and Drinks: Growth Opportunities in Organic and Sustainable Products...

LYON, France -- Reportlinker.com announces that a new market research report related to the worldwide agribusiness industry is now available to its catalogue.

The Future of Ethical Food and Drinks: Growth opportunities in organic and sustainable products and packaging

http://www.reportlinker.com/p058865/Ethical-Food-Drinks.html

The ethical market has increasingly moved away from its beginnings as a niche area catered for by a few specialist brands, towards the mass market mainstream. Food certification and other ethical labels are now an everyday feature of products sold across Europe and North America, popularised by greater consumer awareness and wider distribution.

'The Future of Ethical Food and Drinks: Growth opportunities in organic and sustainable products and packaging' is a new management report that analyzes core areas of the ethical sector such as organic and Fairtrade food and drink and how the ethical remit is widening into a number of other areas including ethical packaging, food miles, additives and GMOs.

It also examines market penetration of ethical products and the strategies adopted by multinationals in response to this emergent and increasingly important determinant of buyer behaviour.

Identify future growth opportunities in the ethical food and drinks market and create more effective marketing and NPD strategies to exploit this growth with the help of this new report.

Table of content

Executive Summary

Key drivers of ethical food and drinks

Ethical food and drinks market development

Innovation and NPD in ethical food and drinks

Industry survey

Conclusions and future development

Chapter 1 Ethical initiatives in food and drinks

Introduction

Key initiatives

Trading fairly with developing countries

Sustainability

Food safety

Animal welfare

Packaging, pollution and the environment

Chapter 2 Key drivers of ethical food and drinks

Summary

Introduction

Consumer demand for ethical products

Purchasing ethical products and ethical issues

Organic food and drink consumers

Supply-side drivers of ethical food and drink

Ethical private label

Private label Fairtrade

The importance of certifiers

Packaging and the environment

Growing pressure to reduce packaging

Pollution

Packaging, pollution and ethical food and drink marketing

Chapter 3 Ethical food and drink market development

Summary

Introduction

Fairtrade products

Coffee still dominates the Fairtrade market

The overlap between Fairtrade and organic

Organic food and drink

Key sectors of the organic market

Ethical becomes mainstream

Current and future market penetration of Fairtrade

Organic moves into the mainstream

Chapter 4 Innovation and NPD in ethical food and drinks

Summary

Introduction

Growth in new ethical product launches

Category analysis

Regional analysis

Product tag analysis

Ethical claims

Ethical NPD

Organic

Fairtrade

Local sourcing

No added hormones and no antibiotics

No genetic modification

No additives

Ethical packaging

Recycled materials

Reduced packaging

Biodegradable packaging

Chapter 5 Industry survey

Summary

Introduction

Driving the uptake of ethical food and drink

Consumer attitudes

Key influencers

Retailer initiatives

Manufacturer initiatives

Key features

Price premiums of ethical products

Leading categories and regions

Key categories

Leading regions

Company strategy

Development strategies

Leading company types

Leading ethical brands 122

Chapter 6 Conclusions and future development

Summary

Introduction

Ethical initiatives SWOT analysis

Consumer demand

Ethical product marketing

Towards a wider ethical remit

Investment in the ethical sector

Growing use of ethical labels

Acquisition of ethical brands

Index

List of Figures

Figure 1.1: Ethical initiatives in food and drink

Figure 1.2: Fairtrade badges in Europe and the US

Figure 1.3: Rainforest Alliance certification

Figure 1.4: Marine Stewardship Council Blue Ecolabel

Figure 2.5: Choosing natural organic food and drinks rather than standard variants over the past year, by household income, 2006

Figure 2.6: Ethical private label development

Figure 2.7: Carbon Label use by Innocent Smoothies

Figure 3.8: Fairtrade expenditure and growth by country, 2001-2006

Figure 3.9: Fairtrade growth by product sector, Europe and North America, 2001-2006

Figure 3.10: % share of total category sales that are organic, Europe and US, 2000-2010

Figure 4.11: % growth in ethical products launched by category, 2005-2007

Figure 4.12: % share of ethical food and drinks launched by category, 2005 and 2007

Figure 4.13: % of food and drinks products in each category launched that are ethical, 2005 and 2007

Figure 4.14: % share of ethical products launched, by region, 2005 and 2007

Figure 4.15: % share of ethical products launched by claim, 2005 and 2007

Figure 4.16: % share of products that make the organic claim on other ethical products launched, 2007

Figure 4.17: % share of organic & Fairtrade food and drinks launched by category, 2005 and 2007

Figure 4.18: Knorr Bio Gemuse, Lidl Fairglobe Cafe del Mundo and Carrefour AGIR Bio tea

Figure 4.19: Sainsbury's So Organic Fairtrade Chocolate and Trader Joe's Organic Fair Trade Breakfast Blend Coffee

Figure 4.20: Nescafe Partners' Blend and Ben & Jerrys Vanilla Fairtrade ice cream

Figure 4.21: Ethichoco mousse cake, Nature's Path Organic Toaster Pastries and Doves Farm Fairtrade cereal bars

Figure 4.22: EcoNugenics MycoKidz and Steaz Energy Organic Fuel

Figure 4.23: Bart Fairtrade and Equal Exchange cranberries

Figure 4.24: Eat Local and Little Bug Baby Food

Figure 4.25: Ben & Jerry's milkshakes, Oh Boy! Oberto Organic Beef Jerky and Campbell's

Organic Chicken Broth

Figure 4.26: Earth's Best Sesame Street Ravioli and Tegel Ready to Grill

Figure 4.27: Odwalla Choco-Walla and Blue Band Soja Halvarine

Figure 4.28: % share of food and drinks launched that make ethical packaging claims by category, 2005 and 2007

Figure 4.29: Love Body and Chips Ahoy!

Figure 4.30: Jogurt Danone and Adnams Beer

Figure 4.31: Saphara Tea, Numi Organic Iced Tea, Belu water and Annie Chun's Kung Pao

Figure 5.32: The importance of consumer attitudes in driving uptake of ethical food and drink

Figure 5.33: The importance of key groups as drivers of the uptake of ethical food and drinks

Figure 5.34: The importance of retailer initiatives in changing consumer attitudes towards ethical products

Figure 5.35: The importance of manufacturer initiatives in changing consumer attitudes towards ethical products

Figure 5.36: The importance key features will have on influencing consumers to purchase ethical products over the next 5 years

Figure 5.37: How much of a premium are consumers willing to pay for products with an ethical positioning?

Figure 5.38: The importance of ethical food and drink in key product sectors in the next 5 years compared to today

Figure 5.39: Prevalence of ethical food and drinks by region

Figure 5.40: Ethical product development strategies over the next 5 years

Figure 5.41: Companies that have the most influence on innovation in ethical food and drinks today and will have in the next 5 years

Figure 6.42: SWOT analysis of ethical initiatives

List of Tables

Table 2.1: Buying of ethical or socially-responsible grocery items over the last year, by country, 2006

Table 2.2: Buying of ethical or socially-responsible grocery items over the past year, by

generational cohort and country, 2006

Table 2.3: Influence on purchasing behavior and awareness of issues regarding food and drink, 2006

Table 2.4: Organic food users as % of the total US and European population, 2000-2010

Table 2.5: European Fairtrade private label development since 2000

Table 3.6: Sales of Fairtrade products by country, EUm, 2001-2006

Table 3.7: Sales of Fairtrade coffee and other products by country, EUm, 2001-2006

Table 3.8: Fairtrade market by product type, Europe and North America, 2004 & 2006

Table 3.9: Organic market value by country, $bn, 2000-2010

Table 3.10: Value of US and European organic food and drink by product category, $bn, 2000-2010

Table 3.11: Fairtrade market forecasts, EUm, 2006-2011

Table 3.12: Sales by value of organic products as % total national category sales, 2005

Table 3.13: Forecast sales by value of organic products as % total national category sales, 2010

Table 4.14: Top 10 product tags on ethical food and drinks launched, 2005-2007

Table 5.15: Top ten ethical food and drink manufacturers

Table 6.16: Key ethical acquisitions since 2000

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