Premium vodka, premium carton. (Packing It In).(Estonian-produced TURI vodka wins packaging...

An ancient Estonian proverb reads, "One need not wear a fancy vest when one is pure of spirit." TURI vodka, the first and only super-premium vodka created, sourced, distilled, and bottled in Estonia, the last great untapped resource nestled in the heart of the vodka belt, for the U.S. market and manufactured for Bacardi-Martini, USA, lives up to those words.

The extraordinary beverage has an extraordinary carton in the new TURI sampler box, manufactured by Wright Brothers Paper Box Co., Hialeah, Fla.

The TURI sampler box has been well received by the industr