NEWTON, Mass. -- Bob Grant, president of Grant Marketing Communications in Newton is part of an elite group of advertising agency and marketing firm ......
CLAREMONT, Calif. -- Wilkin Guge Marketing has announced the appointment of Jim Hughes as senior brand strategist. Jim joins the agency with over 30 ......
BEVERLY HILLS, Calif. -- The William Morris Agency (WMA) today announced a strategic association with Los Angeles-based Brand Sense Partners (BSP) that will establish ......
Recently JP Morgan Chase rolled out a new branding campaign called "Chase What Matters". They'll spend $70 million in the first three months of this ...
Over the past couple of weeks, I've been writing about copywriting techniques for eBay. Moving forward, I'll be addressing visual presentation practices. Let's jump right ...
AllBusiness.com's Chris Bjorklund interviews Joseph Carrabis, founder of Next Stage Evolution, whose cutting-edge research details how color and color imagery impact direct-response marketing and e-branding.
AllBusiness.com's Chris Bjorklund interviews InventRight's Stephen Key, a successful inventor with a 20-year track record, on how to sell your ideas to companies while using ...
AllBusiness.com's Chris Bjorklund interviews Charles Sterck, CPA, auditor, and business development specialist with Sterck, Kulik O'Neill. Sterck has expert advice on how to investigate an ...
Several new senior managers have been appointed recently, including general manager finance and technology John McDonald, general manager marketing Stuart Tucker, head of distribution Greg ...
Two key merchandise issues--enhancing retail margin opportunities and improving a retailer's pricing image--are opposite sides of the same coin for Do it Best's merchandising department.
Host Hattie Bryant of Small Business School interviews Tere Zubizarreta and coworkers of Zubi Advertising, an advertising agency based in Miami, Florida.