- THE FIGHT FOR "MIND SHARE"
naa ......
- Who's Investing Where? And in What Industries?
PricewaterhouseCoopers conducts a quarterly survey of venture capital investors in the U.S. This article uses the PricewaterhouseCoopers MoneyTree Survey for the first quarter of 2000. You can find the survey on the Internet at pwcmoneytree.com. Five hundred and eighty-two venture capitalists responded to PricewaterhouseCoopers' 2000 MoneyTree Survey, identifying 473 coinvestors, ......
- Industry News: POPAI Honors Kellogg
Point-Of-Purchase Advertising Intl. (POPAI) presented its 2002 Chief Award to Kellogg Co. Feb. 9. The award is presented annually to a company that demonstrates success in retail-based brand marketing, and the winner is selected based on nominations submitted by POPAI's brand marketer, retailer and POP producer members.
- Tilley puts team in place to grow Henredon, Lauren, Barry brands
Morganton, N.C.— High-end manufacturer Henredon Furniture Inds. has made a number of organizational changes related to brand development. "We are clearly targeting the premium luxury brand market. These changes reflect the creation of a skilled and highly accountable team dedicated to the success of our dealers and the ongoing development ......
- Maximizing Internet brand
potential.
Capturing and keeping the consumer on-site. The shopping experience is a beautiful thing. Whether you are in the produce section of the grocery store catching hints of fragrant cilantro or wandering through ultra-chic clothing stores, you are seeing the brand. At times you can smell the brand, touch the brand....
- FBI taps Designer exec
St. Louis— Furniture Brands International has hired Dan Bradley, who has been president of high-end furniture source Ferguson Copeland since last year, as president of FBI's newly created Designer Group of brand names. Bradley will be responsible for several high-end lines to be marketed primarily through designers, including Henredon, Maitland-Smith, ......
- FBI taps Designer exec
St. Louis— Furniture Brands International has hired Dan Bradley, who has been president of high-end furniture source Ferguson Copeland since last year, as president of FBI's newly created Designer Group of brand names. Bradley will be responsible for several high-end lines to be marketed primarily through designers, including Henredon, Maitland-Smith, ......