McDonald's Lovin' RPMC At 2006 FIFA World Cup(TM).

CALABASAS, Calif. -- Imagine winning a competition that could see your child capture the hearts of millions as they run on to the pitch hand in hand with an international soccer idol. Known for its work in sports, music and travel, entertainment marketing and promotions agency RPMC (www.rpmc.com)

At next year's event, RPMC will be responsible for engaging and managing McDonald's competition and lucky draw winners selected from restaurant promotions and among employees. The resulting strategy will see RPMC coordinate the logistics for McDonald's jewel in the crown -- the "Player Escort Program," which will see 1,408 specially selected competition winners ages 6-10 (plus parents and guardians) from across the globe given a "once in a lifetime" opportunity to run on to the pitch with their sporting heroes.

RPMC has also used its logistics, project management and internal communications expertise to develop a password protected intranet site that will allow McDonald's all over the world to request tickets, develop itineraries and create their own bespoke travel and hospitality programs for customer and corporate guests alike whilst the centre retains control.

"The World Cup is a hugely exciting event for McDonald's our guests and employees," said Johan Jervoe, VP Marketing for McDonald's Germany and Head of Sports for McDonald's Europe. "Soccer is one of the pillars of the balanced active lifestyle that we encourage, and of course this tournament is one of the world's largest sporting events. We have worked with RPMC on a range of projects over the last four years, and we are confident that RPMC has the creativity, planning skills and international reach to create a magical end-to-end experience for all McDonald's guests next year."

"Sponsors with a strong brand like McDonald's appreciate that mere association with a high profile event is not enough to captivate and engage customers and audiences today," said Murray Schwartz, co-founder and partner, RPMC. "McDonald's has truly made the Player Escort Program their own. It is not simply a branded 'event' -- it's a brand experience in its own right. Now the strategy has been agreed, we will be working closely with McDonald's to ensure that this unique access they are able to provide to the 2006 FIFA World Cup(TM) is meaningful and inspirational to all."

About RPMC

Calabasas, Calif.-based RPMC taps into the power of excitement through its extraordinary access to the worlds of entertainment, music, sports, travel and pop culture. The company provides marketing, promotion and travel incentive services that help companies build their business.