Speaking of MaggieMoo's, its parent company NexCen Brands has entered into a co-branding...

Publication: Ice Cream Reporter
Date: Tuesday, May 20 2008

Speaking of MaggieMoo's, its parent company NexCen Brands has entered into a co-branding agreement with Freshens Quality Brands, that will provide approximately 650 of NexCen's Pretzel Time, Pretzelmaker, and Great American Cookies franchisees the opportunity to add Freshens smoothies in co-branded

stores. The NexCen-Freshens strategic agreement also includes testing of cobranded ice cream and yogurt stores, presumably with MaggieMoo's and NexCen's other ice cream chain, Marble Slab Creamery.

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Subject: Franchising, Brand names, Franchises
Product: Potato chips and similar snacks, Patent owners and lessors, Franchising, Lessors of Nonfinancial Intangible Assets (except Copyrighted Works)

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