SchoolPulse Expands Executive Team with Vice President Community.

Pamela Rosenthal, senior marketing and customer insight professional, contributes community building expertise to company bringing school communities online

CONCORD, Mass. -- SchoolPulse, the one-stop resource for strengthening school communities, today announced the addition of Pamela Rosenthal

as Vice President Community. Rosenthal is responsible for delivering a compelling user experience and managing the company's messaging across all channels. Her role is integral to building out the community of parents and educators using SchoolPulse to share information, get involved and stay connected. SchoolPulse provides parents and educators a simple online solution for organizing everything from school lunch menus, newsletters and sports schedules to sharing local resources and discussions. The company is currently running a pilot in the Northeast in anticipation of a national roll-out in September 2008.

"Very few people have Pamela's depth of experience in building and engaging communities online," said John Boynton, founder and CEO of SchoolPulse. "During her tenure at Communispace, she developed a comprehensive understanding of how to bring a community to life in an online environment, and that is central to what we are building at SchoolPulse."

Rosenthal is a senior marketing and consumer insights professional with more than 15 years of experience. She was an early employee of Communispace, a pioneering consumer software and services company that builds and manages online customer communities for Fortune 500 companies. Prior to Communispace, she was a Vice President at Digitas, one of the world's leading interactive agencies and the largest buyer of online media. Her areas of specialty include marketing communications, customer loyalty strategy, segmentation, branding, customer satisfaction, new product development and services marketing. She is also a professional focus group moderator.

Previously, Rosenthal held research positions at United Airlines, Bank of America and Lieberman Research Worldwide. She holds a B.B.A. from the University of Massachusetts, Amherst and an M.B.A. from the University of Michigan, Ann Arbor.

About SchoolPulse

SchoolPulse is a social media company based in Concord, MA that is focused on building vibrant online communities at the local school level. SchoolPulse enhances and supplements the offline interactions of parents and educators. By providing easy-to-use tools to share ideas, get organized, and be involved, SchoolPulse offers tangible benefits to its users and is poised for rapid growth. Take a look at www.schoolpulse.com.