The Rosetta Stone of business is the ability to accurately predict each customer's "future value" to business performance. And while a customer's future value is somewhat related to their past behavior, it is curious how much time business leaders spend gazing in the rear view mirror when what they really want to do is to look forward. The time is right and the analytics are here to make better, more confident business decisions based on powerful predictions of customers' future behavior.

Customer Value Management is my vision for 2008 - applying the right level of resources at the right time in the best way to meet the needs of current and prospective customers. While ambitious, this goal can be achieved by basing our decisions on an in-depth understanding of our customer's value to the organization today, tomorrow, and into the future.

ATi's predictive analytics and proprietary technology delivers a sophisticated understanding of customers and provides insightful, forward-looking predictions based on comprehensive data from all areas of the organization. These include costs, revenues, sales cycles, demographics, and attitudes, as well as data obtained from external sources. ATi ensures that each dimension is measured in terms of its contribution to future customer value to the individual departments and the organization overall, while enabling actionable and better decisions at the departmental and managerial level.