Storage success: it's all in the execution; you know the data your company generates is...

STORAGE AND DATA WAREHOUSING is big business. Global revenues in the data storage industry are expected to surge 12 per cent to $53.3 billion in 2004, up from $28.4 billion in 1999.

So, what is a data warehouse and how can it affect a company's bottom line?

In its simplest terms, a data warehouse is a database designed to support decision making in an organisation. Storagetek marketing manager Joan Tunstell explains that a storage warehouse gives "the ability to collect data from your business and then be able to mine through that data and seek out informati