Eduselling 2007: a report commissioned by Microsoft.(SOFTWARE WORLD INTELLIGENCE)(Company...

Microsoft commissioned the Edu-selling research to provide a snapshot of customer understanding as shown by UK mid-size businesses. The customer relationship is something that becomes increasingly part of the technology domain with Customer Relationship Management (CRM) applications being some of the most widely developed business tools available for companies today.

The research mirrors this enthusiasm for customer understanding, but also highlights a number of areas that will undoubtedly present challenges for mid-sized businesses in the future if existing approaches