Technology + human touch = success CRM: don't forget to add a human element to your customer...

A GOOD Customer Relationship Management (CRM) solution can improve productivity levels, workplace environments, and the bottom line. In fact, despite the economy, the CRM industry is expected to grow to an estimated US$27.8 billion by 2005 according to the Aberdeen Group, a Boston-based consulting firm. However, with so many choices and costs involved, how do you implement an effective and affordable CRM strategy that's right for your organization? For the best results, combine the latest technology with a human touch to improve internal communications and external customer servic