Wooing clients by linking CRM to Net, BUSINESS TIMES

Business Times (Malaysia)

05-10-2000

WITH online travel sales expected to rise to US$16.6 billion (US$1 =
RM3.80) by 2003, compared to US$4.2 billion last year, one would not be
surprised if Internet becomes the primary method of selling airline tickets
within 10 years time.

The airline industry, in the past few years, has already taken a step
forward from its traditional practice by expanding its online customer
relationship management (CRM) services to the Internet.

This is seen as the industry's effort to capture more cust