PWC rolls out new, global CRM effort; Branding initiative reinforces consultancy's position...

PWC Consulting, one of Price-waterhouseCoopers L.L.P.'s key businesses, announced Oct. 17 a global branding and sales initiative called CRM Accel. The CRM Accel brand marks a formalized approach by the global information technology consultants to present top-of-the-line customer relationship management systems to their customers.

The end goal of CRM Accel is to produce systems that provide business managers in a wide range of industries with real-world return on investment from a CRM system, said Adam Klaber, managing partner of PWC's CRM consulting practice, New York.