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Peoria Nissan puts customer acquisition in high gear: CRM drives an Arizona car dealership to...

By Beasty, Colin
Publication: CRM Magazine
Date: Wednesday, December 1 2004

Launching a new dealership in the middle of a highly competitive auto strip is no easy task when you're a latecomer. Despite facing such additional challenges as starting with no customer contacts and needing to train a service staff of nearly 20 people on CRM, Keith Billings, fixed operations director of Peoria Nissan in Phoenix, managed to do exactly that.

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In June 2003 Peoria Nissan opened within a "dealer row" that comprises 10 other auto dealerships, including another Nissan dealership only 10 miles away, and one opening six months

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