CPM Corporation Announces Hospital-Employer Strategyto Reduce Healthcare Costs.
Business Editors
EAST PEORIA, Ill.--(BUSINESS WIRE)--Dec. 5, 2000
Customer Potential Management (CPM) Corporation, a healthcare customer relationship management (CRM) expert and CRM health portal developer, announces its Health2Work(TM) program, designed to improve community health and the financial outlook of providers and employers.
The Health2Work model helps providers gain better reimbursement ratios and more fully insured patients, while helping employers decrease health expenses by working with individual employees to identify risks, prevent disease and detect illness as soon as possible. As employers learn more about their employees' health status, providers can respond by developing customized programs to meet specific health needs, such as smoking cessation and weight management classes. Through these offerings, providers gain an opportunity to develop ongoing relationships with the employees, while employers hope to improve employee health and productivity.
"Providers and employers feel increasing pressure from competition, rising premiums and empowered consumers, so they need a new paradigm to achieve the goal of a healthier community and a better financial picture," explains John Hallick, president and CEO of CPM. "This model also is based on healthcare consumers' desire to be more involved in their own health care."
Northwest Health System, Inc. in Arkansas has signed up for the program and hopes to implement it by early next year. "We believe that employers are interested in viable strategies to achieve lower healthcare costs and healthier individuals. The Health2Work program provides us with a framework to help them do that, and allows us to more effectively and efficiently respond to community health needs," says Tami Hutchison, Northwest Health's senior vice president of development.
The Health2Work program features three main components: a customer relationship management (CRM) database, health risk assessment (HRA) and the CRM health portal. When an employer contracts with a hospital for the program, all employees will be encouraged to take the interactive HRA via the health portal. The HRA includes standard questions about family and personal medical history and lifestyle, and is enhanced with queries about work-related issues and healthcare goals such as weight management, osteoporosis prevention and elective procedures. It also includes Milliman & Robertson Health Cost Guidelines that estimate the cost of healthcare encounters and allow providers and employers to establish baseline costs, compare costs to industry averages and then to monitor improvement over time.
