Interelate Forms Board of Advisors; NamesMcKinsey's Timothy Gokey and iEscrow's Mary Kelley as...

Business Editors

MINNEAPOLIS--(BUSINESS WIRE)--Aug. 17, 2000

Interelate, the leading customer intelligence application service provider (ASP), announced today the inauguration of its advisory board by naming Timothy C. Gokey, a principal of McKinsey & Company and Mary H.

"The advisory board members will act as strategic counselors helping us to refine our business strategies and expand our customer and partner base. The formation of Interelate's Advisory Board will give our management team the opportunity to draw upon the experience and knowledge of some of the country's preeminent business leaders," said Wade Myers, Chairman and Chief Executive Officer, Interelate. "Tim and Mary's diverse and unmatched expertise will be invaluable to Interelate as we strengthen our strategic direction and expand our offerings to meet the needs of a fast-growing market."

Gokey leads McKinsey & Company's North American customer relationship management (CRM) practice. Since joining the firm in New York in 1986, he has primarily served leading financial services and retail clients. Gokey co-founded McKinsey's CRM practice in 1994 and continues to lead the firm's efforts in this area. He holds a doctorate in economics from Oxford University, where his research included development and application of advanced statistical techniques to financial markets. Gokey also holds a joint bachelors degree in public affairs and systems engineering from Princeton University.

Kelley is the president of iEscrow, a provider of online transaction settlement services, and has more than 20 years experience in marketing, financial management and new business development in the consumer services, high technology and manufacturing industries. She is the former president of Digital Worldwide at Foote Cone & Belding, the largest U.S. (and fifth largest global) advertising agency. Prior to that, Kelley served as Vice President, Database and Relationship Marketing at Charles Schwab & Co., where she created a state-of-the-art marketing data mart for the firm. While with Prodigy, Kelley helped generate more than 3 million members and sophisticated database marketing capabilities for a leading Internet services company. Kelley has an A.B. from Harvard University and an M.S. from the Alfred P. Sloan School of Management at the Massachusetts Institute of Technology.

"Interelate's ability to attract top tier advisors like Gokey and Kelley speaks volumes to the credibility of this company and its business model," said Denis Pombriant, senior analyst, Aberdeen Group. "The diverse backgrounds of these members will be an asset to the company as it expands it market reach."

ABOUT INTERELATE

Interelate is the leading customer intelligence ASP (application service provider) that rapidly delivers to decision-makers a unified view of relevant customer information and analysis. This innovative solution empowers clients to grow sales and profits through data mining, campaign management, personalization, and real-time recommendation. Interelate combines deep expertise in data analysis, CRM (customer relationship management), database marketing, and industry verticals with leading, analytics software, proven methodologies, and third-party data through a secure, Web-delivered service.

Interelate's partners include E.piphany, Loudcloud, Net Perceptions, Oracle, EMC, Sun, Microsoft and Dell. Interelate's investors include Goldman Sachs, Deutsche Banc Alex. Brown, and Dell Computer. Headquartered in Minneapolis, Interelate has offices throughout the U.S. and can be reached at (952) 908-8000 or www.interelate.com.