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ADVISORY/CEO of Bigfoot Interactive At Debut of INBOX 2004.

Business Editors

ADVISORY...for Thurs. (June 3)

INBOX 2004

--(BUSINESS WIRE)

Email Pioneer Al DiGuido Offers Tips and Techniques to Tap Full

Potential of Customer Lists and Attributes



WHAT:     INBOX 2004 debuts as the most comprehensive,


in-depth conference and show floor ever focused on email. 100+ experts in the field bring numerous special events and 50 conference sessions across 5 tracks: Email Infrastructure, Business Management Email Clients, CRM & Marketing and Email Security & Privacy. ***Key Panel Discussion*** Improve Use of Customer Lists and Preferences to Build Customer Relationships Thursday, June 3 8:00 - 9:00 a.m. PT WHO: Bigfoot Interactive CEO, Al DiGuido joins an esteemed panel of email veterans in a how-to session highlighting the importance of collecting, enhancing and leveraging in house lists to build targeted email communications that drive marketing ROI and customer lifetime value. Al will offer specific tips and techniques for list acquisition, hygiene and data enhancement to improve the effectiveness and efficiency of email initiatives. The panelists will present a clear sense of how to use lists and key attributes to boost the performance, delivery and success of their email communications. **Additional panelists include top executives from: Lyris, Constant Contact and Exact Target. Christopher Knight, CEO of EmailUniverse.com network will moderate. WHERE: Marriott San Jose, San Jose, CA WHEN: June 2-4, 2004 PRESS CONTACTS: To arrange for an on-site interview with Al DiGuido on June 3rd, please contact: Amanda Cheslock at 212.446.1884 or acheslock@sloanepr.com or Amy Shanks at 212.446.1894 or ashanks@sloanepr.com EVENT To register for INBOX, please contact Denise Miller at CONTACT: 303-482-3045 or dmiller@thegoldengroup.net

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